How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists
Any business today, be it online or off needs a solid foundation,
without one a business will topple. check more
Think of your business as a skyscraper, each level or floor is a
different function within your business. Your skyscraper may
contain a newsletter floor, an automated follow-up floor, a floor
for free reports, an eCourse floor, a networking floor and so on.
The height of your particular skyscraper (business) depends upon
how many floors or functions operate within your business, each
is important and one does not function without a strong foundation.
The “foundation” of all of these floors is based upon email marketing.
Think about it for a second. Your skyscraper did not start to build
it’s floors without first starting with email marketing and the building
of a good, solid list. You certainly would not have a newsletter floor
without a list. If you didn’t have a list, then who would you send your
newsletter to? No need for an automated follow-up floor, because if
you didn’t do email marketing, you didn’t gather an email address from
a prospect, therefore there is no need to follow-up.
Look at your “skyscraper” and you will notice that email marketing is its
foundation and that ALL of your floors center around email marketing.
Ok, so we have determined that email marketing is the foundation of
your business. We are referring to ebusiness here, however, in the
“real world” you have lists as well, client lists, business cards you
have collected of prospects, and of course have put them into a
database, or “list.” The point is, although we are focusing on eBusiness,
the foundation is the same regardless if it is a business online or off,
it just has a different label.
When we refer to foundation, typically we refer to a building and any
architect will tell you the deeper the foundation, the taller the building.
How tall the building is able to stand will is related to how deep the
foundation is laid.
Your “skyscraper” (building) works on the same premise. You don’t need
just a list – you require a “deep” foundation of email marketing.
So, with that said, what do I mean by deep? Ah, ok, before you read
further, grab that coffee, settle into your chair, read and learn, for
once you have learned about the foundation of YOUR “skyscraper”
there are no limits to how tall it will be. Ready??? Ok, let’s get rolling.
Diversity – we mentioned floors, a newsletter floor, eCourse floor, and
automatic follow up floor. Do we use our email marketing to build just
one list and use that list for all our floors? No, we have lists and even
sub-lists, lists being the operative word here meaning we have more than
just one, we have many lists. When you buy stocks you don’t put your
money into just one, right? No, you diversify. you spread your money
around. With email marketing we build and spread ourselves around
and have more than one means of generating and building our lists.
Effective – having several lists is fantastic! But, (yes, have to hate
those “buts”) you have to know how to work them effectively to get
the maximum advantage out of them. Quantity is great, but it doesn’t
mean “jack” if there is no quality. You need to know how to work those
lists in order to turn a prospect into a customer.