Text Messaging Gone Wrong – Spam
Deletion of email spam seems to be a part of a typical business person’s morning routine. As communication evolves, so does various efforts to scam and annoy.
Let’s first start out with some numbers. In 2006, 800 million spam text messages were sent, in 2007 that number increased to 1.1 billion and is expected to reach 1.5 billion this year. That calculates out to six unsolicited text messages per cell phone user in the US. The worst part is, it’s not an even distribution, some users get no spam and others a ton.
Obviously, service providers have it in their best interest to block spam messages, especially with messaging rates at $0.15 per message. Verizon reports that it blocks over 200 million spam messages a month (A MONTH!), at current rates that saves consumers $30 million how is text messaging affecting teen literacy in would be text messages. Without some kind of a text-messaging plan, spam messages can hurt your pocket book. As carriers increase messaging prices, every bit of spam hurts the text messaging industry that much more (turning consumers off to the technology).
Text spam also affects companies looking to add SMS functionality to their product line because of increased privacy concerns. For example, HouseFront created the real estate industries first SMS property search service. For example, HouseFront never sends unsolicited messages, and never sells or gives out user’s information. Consumers who have experienced spam are weary of trying new texting services, and offering up their cell phone number. The less spam consumers receive the more emphasis you can expect to see on legitimate services.